How to Make Your Car Dealership Win with Social Media

First and foremost, what is social media? It is defined as websites and applications that enable users to create and share content or to participate in social networking. Some common platforms include Meta, which more specifically would be Facebook and Instagram. There’s YouTube, which is owned by Google. And also serves as the second-largest search engine. LinkedIn for business networking, Twitter, TikTok and more, but these are primarily the big ones. But the questions ultimately are dealerships showcasing their inventory there and if they are, are people consuming that content? To answer the first question, we can see that yes, dealerships ultimately are using social media to showcase their inventory. However, the second question is a little more complicated to answer. Yes people are, but if it’s not entertaining or engaging just like anything else on social media, people aren’t likely to check it out.

There actually is a massive audience for the car niche itself, from tuners, enthusiasts, people making pages for their personal cars, hardcore brand supporters and much more. #car on Instagram has over 96 million posts. According to Facebook business Insights, 74% of people on Facebook find social media to be helpful when looking for a new car. According to TikTok Business, common hashtags such as #car #carlover #carsoftiktok and #electriccar have a total combined view count of over 130 billion views! So there’s definitely no shortage of content being posted as well as consumed regarding the car niche, the question is how does your dealership fit into the mix?

Your dealership absolutely can fit into the mix. The thing is, it’s simply not enough to just post pictures of vehicles. People see vehicles everyday on the road, and most often we just ignore it. However, if your dealership puts effort into providing valuable content, you can separate yourself from the competition. But how does one create content that people want to see, that inst as simple as taking quick photos and videos of your inventory?

The best way to make original engaging content is to get ideas from these said popular social media platforms. All of which typically have a popular page which allows you to search keywords and hashtags. If you look up some, you’ll definitely see some popular and trending pictures and videos. You can then try to mimic them with your team! More often than not, people who are in the market for a vehicle aren’t just looking for trendy flashy content, they want educational content that provides them answers. Walk around to showcase specific vehicles being led by a salesman serve a couple of great purposes in the sense of winning content. First, it creates a sense of familiarity with the consumer, they virtually get to meet the salesman they’ll potentially be working with before meeting them. Secondly, they get all of their questions answered within the video itself. These two suggestions will already by itself separate your dealership from the majority of others!

Now you know how to create engaging and valuable content. But maybe your dealership doesn’t have time to research and create engaging content to showcase your inventory the way you now know is best. That’s when an agency like Droptop Social comes into play. We arrive at your dealership once a month with a plan of action. Upon arrival, we get right to work. Getting all necessary content to not only make your dealership look inviting and appealing but making your team and inventory look second to none. Applying this with our in house strategy to get maximum reach on your audience. You’ll be showing people targeted to your audience that have the highest chance to convert to a new buyer. Contact us for a free consultation today to accelerate your reputation and drive revenue!